The purpose of point of purchase (POP) Displays is to draw more attention to products and make them more appealing to customers.
While a customer may be thinking about a particular product when they enter a store they can be drawn to one displayed on an attractive and attention-getting in-store display. A well done point of purchase (POP) display can shift a consumer’s attention from one product to another.
POP displays are an integral part of successful marketing and can be a relatively low cost method of branding and promoting a product in store. There are many types and sizes of POP displays and Capture Local, LLC had developed a few that incorporate the latest innovation in the static, traditional printed displays.
Retailers should utilize powerful retail Point of Purchase (POP) products if they are to remain competitive. A custom Point of Purchase display will increase effectiveness of your in-store displays. POP displays should engage, entertain and encourage impulse purchases, which can easily increase revenue.
Learn more here about innovative POP displays developed by Capture Local, LLC. (Link to audio-pop-displays page on the CL site).