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Posts Categorized : Latest Research

Target makes QR codes key driver in holiday efforts

Mobile Commerce Daily THE NEWS LEADER IN MOBILE COMMERCE AND RETAIL Target makes QR codes key driver in holiday efforts By Rimma Kats November 5, 2012 Target is continuing to rely heavily on QR codes for its upcoming holiday efforts via a new campaign that lets consumers scan the mobile bar codes to electronically send a…

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QR codes key driver in 2012 holiday marketing efforts

Mobile Marketer THE NEWS LEADER IN MOBILE MARKETING, MEDIA AND COMMERCE QR codes key driver in 2012 holiday marketing efforts By Rimma Kats October 22, 2012 Many marketers are turning to various mediums to bolster their holiday marketing initiatives. However, QR codes will be the standout technology that will elevate those campaigns and take them…

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QR codes beat out direct mail in driving response: report

Mobile Marketer THE NEWS LEADER IN MOBILE MARKETING, MEDIA AND COMMERCE QR codes beat out direct mail in driving response: report By Chantal Tode October 3, 2012 Magazines offer companion apps for scanning QR codes QR codes are spurring consumers to take action with response rates that are higher than other direct marketing tactics, according…

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72% of Consumers Expect Brands to Have Mobile-Friendly Sites

ADWEEK 72% of Consumers Expect Brands to Have Mobile-Friendly Sites But 96 percent have been to sites that weren’t mobile-ready By Tim Peterson September 25, 2012 Consumers don’t like bad mobile sites, or even worse, brands not even having a mobile site. While 72 percent of consumers think it’s important for brands to have a…

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Skechers bolsters brand awareness via QR codes

Mobile Commerce Daily THE NEWS LEADER IN MOBILE COMMERCE AND RETAIL Skechers bolsters brand awareness via QR codes By Rimma Kats September 6, 2012 Skechers is bringing its static print ads to life by placing mobile bar codes on them in an attempt to increase brand awareness and promote its new products. The print ads…

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LaCoste personalizes mobile shopping experience with QR codes

Mobile Commerce Daily THE LEADER IN MOBILE COMMERCE AND RETAIL Lacoste personalizes mobile shopping experience with QR codes By Lauren Johnson August 23, 2012 The Lacoste mobile microsite Lacoste is equipping its static print ads with a custom QR code that lets readers shop the latest looks from the retailer’s fall collection. The QR code-enabled…

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Mobile Barcode Scanning Explodes

Center for Media Research Monday, Aug. 10,2012 Mobile Barcode Scanning Explodes According to a new study by Scanbuy summarized by Marketing Charts, and the ScanLife Trend Report, there were more than 16 million mobile barcode scans in the second quarter of 2012 with more than 5.3 million scans in June, becoming the highest scan month…

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