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Posts Categorized : News

Why use POP displays in your place of business?

The purpose of point of purchase (POP) Displays is to draw more attention to products and make them more appealing to customers. While a customer may be thinking about a particular product when they enter a store they can be drawn to one displayed on an attractive and attention-getting in-store display. A well done point…

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Your customers and employees are going mobile and you can too!

Engage your audience any time of day on their mobile phone or tablet with Capture Local’s real-time mobile messaging platform that delivers rich media messages to user smartphone and mobile tablets via custom QR code and searchable URL. The mobile communications era has arrived, is in full force and growing. There are 73.3 million smartphone…

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Retail Store Performance Correlates With Aggressive Investment

From the Center for Media Research August 1, 2014 by Jack Loechner According to RSR’s latest benchmark report, What’s in Store for Stores: Benchmark 2014, retailers’ performance dramatically affects their perception of the opportunities that will make their stores more interesting places to shop. Lagging retailers tend to focus on the end result, says the…

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What’s new in mobile?

We will try to keep you updated on the lastest studies, surveys and research on mobile marketing and advertising.  Here are a few recent studies you may find useful.   Shopping with Smartphones and Tablets….    Why People Scan QR codes…   Mobile Shopping Survey…

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